All the News That’s Fit to Blog

BL Ochman is starting a project to track “how long it takes the New York Times to pick up stories from the Blogosphere.” She cites cases of bloggers getting fired for their personal blogs taking five months to hit the press, and today’s article mentioning Electronic Frontier Foundation’s much criticized recommendation that workplace bloggers should blog anonymously taking ten days.

I personally wonder when we’ll now see mainstream media stories about “how Yahoo got its mojo back” after Om Malik and others (myself included) blogged about it a few weeks ago. Yahoo’s impressive earnings today might be the catalyst.

So what does this lagtime between the mainstream media and blog media mean for the startup world? Yes, companies that are ahead of the trends (both competitive and market forces) have the ability to make preemptive moves – that will always be the case. But there are a new crop of companies, like Cymfony, which offer technology-enabled services to monitor the blogoshpere for competitive intelligence. (That company, of course, has its own blog with posts on the subject). Startups that utilize technology to monitor and search (in a structured manner) this online activity could present themselves as interesting investment opportunities.

David Beisel

David Beisel is a co-founder and Partner at NextView Ventures. He has been focused on early stage Internet startups his entire career, both as an entrepreneur and venture capitalist. As an investor in the digital media space, David was most recently a Vice President at Venrock and previously a Principal at Masthead Venture Partners. Prior to becoming a venture capitalist, David co-founded Sombasa Media, an e-mail marketing company best known for its flagship product BargainDog. Sombasa was successfully acquired by About.com where David served as Vice President of Marketing. David holds an MBA from the Stanford Graduate School of Business and an AB in Economics, magna cum laude and Phi Beta Kappa, from Duke University. He also founded and leads the Boston Innovators Group, an organization which holds quarterly entrepreneur events drawing a thousand attendees.

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