30-Second Ads Aren’t the New 30-Second Ads

In an AdWeek article, Brian McAndrews, CEO of aQuantive is quoted as saying,

“The Web site is going to replace the 30-second commercial as the expression of a brand.”

Yes, as content accessed via the web replaces prime time television as the preferred means of reaching consumers, digital media will become the it media. But as Julian Smith argues in this article, “Online Video Ads: Think Web, Not TV,” advertisers can’t just drop in their 30 second spots onto the web. There is a lot of power in internet advertising, but marketers need to be extremely conscious of the differences between the mediums.

David Beisel

David Beisel is a co-founder and Partner at NextView Ventures. He has been focused on early stage Internet startups his entire career, both as an entrepreneur and venture capitalist. As an investor in the digital media space, David was most recently a Vice President at Venrock and previously a Principal at Masthead Venture Partners. Prior to becoming a venture capitalist, David co-founded Sombasa Media, an e-mail marketing company best known for its flagship product BargainDog. Sombasa was successfully acquired by About.com where David served as Vice President of Marketing. David holds an MBA from the Stanford Graduate School of Business and an AB in Economics, magna cum laude and Phi Beta Kappa, from Duke University. He also founded and leads the Boston Innovators Group, an organization which holds quarterly entrepreneur events drawing a thousand attendees.

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