Got Radio?

Traditional radio is really feeling the heat these days. Increased digital downloads (legal and illegal), satellite radio usage, and IP radio alternatives (including podcasting) are consuming a larger share of people’s music listening time. Radio is slowly losing the power that it once had, as evidenced by the following ad that I found while flipping through a magazine:

“Tons of artists. Zillions of songs. And oh yeah, it’s free. Radio. Brought to you by America’s 13,000 local radio stations that play artists like these every day.”


Are ads like these going to have the same rejuvenating effect on the industry as the “Got Milk?” ads did for its own? I hardly think so. It appears to me more like a desperate attempt to grasp whatever still remains before these digital technologies facilitate change in a significant way.

David Beisel

David Beisel is a co-founder and Partner at NextView Ventures. He has been focused on early stage Internet startups his entire career, both as an entrepreneur and venture capitalist. As an investor in the digital media space, David was most recently a Vice President at Venrock and previously a Principal at Masthead Venture Partners. Prior to becoming a venture capitalist, David co-founded Sombasa Media, an e-mail marketing company best known for its flagship product BargainDog. Sombasa was successfully acquired by About.com where David served as Vice President of Marketing. David holds an MBA from the Stanford Graduate School of Business and an AB in Economics, magna cum laude and Phi Beta Kappa, from Duke University. He also founded and leads the Boston Innovators Group, an organization which holds quarterly entrepreneur events drawing a thousand attendees.

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