Google Gobbles Mobile

Earlier this morning, it became public that in July Google purchased Andriod, a company which makes mobile software for mobile phones. While there is little known about the company or the transaction, I have a couple quick thoughts and reactions:

• Between this acquisition and that of Ubiquity Labs, it is now obvious that Google has its sights directly set on the mobile platform as a next frontier. To me, it is clear this event is just another recognition of the fact that mobile phones are rising to become an integral personal media device (PMD) with functionality and uses far beyond just two-way conversation.

• This acquisition is just another in a chain of Google and Yahoo cherry-picking small pre-significant-funding startups. I, along with others, have wondered if there is new model for startups in the post-bubble era (see my earlier post). The counter argument, of course, is that News Corp is looking for acquisitions with very deep pockets – and a willingness to use them. The difference, it seems, is that while Yahoo and Google are buying innovation and engineering talent, Murdoch is potentially buying an empire. These two dissimilar strategies of Internet company acquirers are providing ripe exit strategies for startups regardless of size and stage.

David Beisel

David Beisel is a co-founder and Partner at NextView Ventures. He has been focused on early stage Internet startups his entire career, both as an entrepreneur and venture capitalist. As an investor in the digital media space, David was most recently a Vice President at Venrock and previously a Principal at Masthead Venture Partners. Prior to becoming a venture capitalist, David co-founded Sombasa Media, an e-mail marketing company best known for its flagship product BargainDog. Sombasa was successfully acquired by About.com where David served as Vice President of Marketing. David holds an MBA from the Stanford Graduate School of Business and an AB in Economics, magna cum laude and Phi Beta Kappa, from Duke University. He also founded and leads the Boston Innovators Group, an organization which holds quarterly entrepreneur events drawing a thousand attendees.

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