GenuineVC David Beisel's Perspective on Digital Change

April 5, 2005

Following up on yesterday’s post, an article in AdAge yesterday points out another reason why the Yahoo vs. Google war is soon going to tip the scale away from the media-anointed king, Google. Yahoo has the wind against it back with market trends: “rich-media advertising, driven partly by video technologies and certainly buoyed by consumer uptake of broadband, is predicted to surpass search marketing as the largest-spending online category this year.”

John Battelle has eloquently drawn a distinction between Yahoo, the media company, and Google, the media company. Because of this difference, Yahoo, culturally and structurally, is better positioned to ride this trend towards rich-media advertising. In short, the company has a leg up in catering to this set of advertisers in the coming year or two. Look for Google to make some moves to play catch up in this race, but Yahoo is already in the driver’s seat.

  • http://www.watcheslux.com replica watches

    "this is one of the most excellent resourceful websites of its kind.
    I enjoy reading it every day.replica gf ferre watches

    I will be back."

About Me

  • avatar
  • I am a cofounder and Partner at NextView Ventures, a dedicated seed-stage venture capital firm making investments in internet-enabled startups. Read More »

Coordinates

Lee Hower




 AgileVC

NextView Twitter Stream

51015
  • robgo
     - 6 hours ago
    Some personal reflections on immigration reform in MA - A Way Around the H-1B Visa Cap http://t.co/w3AbBnOswB
  • robgo
     - 1 hour ago
    congrats @gRamblings on your new round from terrific investors. Probably time to stock the NV pantry with nature box!
  • robgo
     - 1 day ago
    Come on Freddie - bring back the magic of 1992!
  • robgo
     - 2 days ago
    Digging out of email, watching some of the Masters

Search