GenuineVC David Beisel's Perspective on Digital Change

April 5, 2005

Following up on yesterday’s post, an article in AdAge yesterday points out another reason why the Yahoo vs. Google war is soon going to tip the scale away from the media-anointed king, Google. Yahoo has the wind against it back with market trends: “rich-media advertising, driven partly by video technologies and certainly buoyed by consumer uptake of broadband, is predicted to surpass search marketing as the largest-spending online category this year.”

John Battelle has eloquently drawn a distinction between Yahoo, the media company, and Google, the media company. Because of this difference, Yahoo, culturally and structurally, is better positioned to ride this trend towards rich-media advertising. In short, the company has a leg up in catering to this set of advertisers in the coming year or two. Look for Google to make some moves to play catch up in this race, but Yahoo is already in the driver’s seat.

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  • Rob Go
     - 11 hours ago
    RT @joshk: 1/ There’s been a good discussion recently about the state of tech startup/venture market recently. Our thoughts: https://t.co/V…
  • David Beisel
     - 12 hours ago
    Thanks to everyone who made the #WebInnoTurns10 event so special last week. @PrettyInstant took great photos: http://t.co/ZNLxikDJt9
  • David Beisel
     - 12 hours ago
    The Growing Pre-Seed Opportunity In VC Financing on @CBinsights https://t.co/cREWyO7Gpe
  • Rob Go
     - 12 hours ago
    And the rebirth is complete. Congrats @Accomplices on the new name. The Phoenix rising from the Atlas and FKA ashes :)
  • Lee Hower
     - 12 hours ago
    the "crazy" play hasn't worked out for Greece and that which seemed inevitable finally seems to be playing out

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