GenuineVC David Beisel's Perspective on Digital Change

April 12, 2005

Are ads in RSS feeds controversial? Hardly.

Today Paul Kedrosky calls the notion that wide-spread adoption of ads in RSS feeds won’t happen “silliness.” I completely agree.

Dave Morgan, the CEO of Tacoda, wrote a great piece last week, “RSS Advertising, Coming Fast.” He concludes, “This [ad insertion in RSS] is a hot space to watch… It will… become an important supplemental revenue stream to a lot of content owners and small publishers.”

Just as there was some initial pushback to ads on web pages and in e-mail, it’s natural to expect some friction with any impending change. The heart of the issue is that free content needs support from advertising revenue to continue. The situation isn’t any different with RSS as it is with any other technology delivery method. In my opinion, there isn’t any controversy.

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  • Rob Go
     - 4 hours ago
    The new @Wayfair holiday TV ad (featuring my home). Sneak peak here http://t.co/OmoNrxHy9V
  • Rob Go
     - 1 day ago
    Cool design focused event @bladebos Nov 6. Limited seats available! http://t.co/qHjU4WBeTx
  • Lee Hower
     - 2 days ago
    @vcparty that statement is true. FRC's LP base looks pretty similar to Sequoia's though
  • Lee Hower
     - 2 days ago
    @vcparty agree. some LPs have to bend their model, though best LPs don't care much about concentration - they focus on accessing best funds
  • Lee Hower
     - 2 days ago
    @vcparty thx - would slightly disagree trad'l LPs & smaller funds are misfit… best seed funds have trad'l LP base (albeit concentrated)

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