GenuineVC David Beisel's Perspective on Digital Change

April 12, 2005

Are ads in RSS feeds controversial? Hardly.

Today Paul Kedrosky calls the notion that wide-spread adoption of ads in RSS feeds won’t happen “silliness.” I completely agree.

Dave Morgan, the CEO of Tacoda, wrote a great piece last week, “RSS Advertising, Coming Fast.” He concludes, “This [ad insertion in RSS] is a hot space to watch… It will… become an important supplemental revenue stream to a lot of content owners and small publishers.”

Just as there was some initial pushback to ads on web pages and in e-mail, it’s natural to expect some friction with any impending change. The heart of the issue is that free content needs support from advertising revenue to continue. The situation isn’t any different with RSS as it is with any other technology delivery method. In my opinion, there isn’t any controversy.

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  • Lee Hower
     - 1 day ago
    here's a summary of @pmarca tweets which make all the naysayers about Facebook over the years look somewhat silly http://t.co/5rIEYkVbZU
  • robgo
     - 2 days ago
    wow, that bald cap I had on last night was really really ugly
  • robgo
     - 2 days ago
    To parents helping their kids set up lemonade stands: at least take the lemonade out of the store bought jar!
  • robgo
     - 2 days ago
    RT @angusdav: The kids who turned around Burger King: http://t.co/CRYCYfZfBc

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