GenuineVC David Beisel's Perspective on Digital Change

April 12, 2005

Are ads in RSS feeds controversial? Hardly.

Today Paul Kedrosky calls the notion that wide-spread adoption of ads in RSS feeds won’t happen “silliness.” I completely agree.

Dave Morgan, the CEO of Tacoda, wrote a great piece last week, “RSS Advertising, Coming Fast.” He concludes, “This [ad insertion in RSS] is a hot space to watch… It will… become an important supplemental revenue stream to a lot of content owners and small publishers.”

Just as there was some initial pushback to ads on web pages and in e-mail, it’s natural to expect some friction with any impending change. The heart of the issue is that free content needs support from advertising revenue to continue. The situation isn’t any different with RSS as it is with any other technology delivery method. In my opinion, there isn’t any controversy.

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    Thanks for the additional information. I’ll check out that reference, too.

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    @brynary most investors add no value and want to invest in founders that don't need their help :)
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    stuck in cincinatti. The good news is that the airport here is quite glorious
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    RT @ezberry: Honored to be kicking off the new Native Insider column at @MediaPost - http://t.co/m6MF41FuQl @TripleLiftHQ #NativeAdvertising
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    Startups can hire Boston's top student talent better using @NewEnglandVC's campus recruitment guide as a resource: http://t.co/SX0w8cu8h0

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