GenuineVC David Beisel's Perspective on Digital Change

May 9, 2005

In an AdWeek article, Brian McAndrews, CEO of aQuantive is quoted as saying,

“The Web site is going to replace the 30-second commercial as the expression of a brand.”

Yes, as content accessed via the web replaces prime time television as the preferred means of reaching consumers, digital media will become the it media. But as Julian Smith argues in this article, “Online Video Ads: Think Web, Not TV,” advertisers can’t just drop in their 30 second spots onto the web. There is a lot of power in internet advertising, but marketers need to be extremely conscious of the differences between the mediums.

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  • robgo
     - 8 hours ago
    New Post: The Big Threats to Seed VC's http://t.co/ScdPjkmbUx
  • robgo
     - 8 hours ago
    @hunterwalk Ha! You can move on to more interesting things then :)
  • robgo
     - 10 hours ago
    RT @bussgang: Nice analysis on HW crowdfunding from my partner, @witheiler (@witheiler) http://t.co/4NsqRvcIH9
  • Lee Hower
     - 10 hours ago
    RT @robgo: With summer winding down, I've been thinking about the biggest external threats to my business http://t.co/ScdPjkmbUx

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