GenuineVC David Beisel's Perspective on Digital Change

May 9, 2005

In an AdWeek article, Brian McAndrews, CEO of aQuantive is quoted as saying,

“The Web site is going to replace the 30-second commercial as the expression of a brand.”

Yes, as content accessed via the web replaces prime time television as the preferred means of reaching consumers, digital media will become the it media. But as Julian Smith argues in this article, “Online Video Ads: Think Web, Not TV,” advertisers can’t just drop in their 30 second spots onto the web. There is a lot of power in internet advertising, but marketers need to be extremely conscious of the differences between the mediums.

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  • Rob Go
     - 12 hours ago
    RT @joshk: 1/ There’s been a good discussion recently about the state of tech startup/venture market recently. Our thoughts:…
  • David Beisel
     - 13 hours ago
    Thanks to everyone who made the #WebInnoTurns10 event so special last week. @PrettyInstant took great photos:
  • David Beisel
     - 13 hours ago
    The Growing Pre-Seed Opportunity In VC Financing on @CBinsights
  • Rob Go
     - 13 hours ago
    And the rebirth is complete. Congrats @Accomplices on the new name. The Phoenix rising from the Atlas and FKA ashes :)
  • Lee Hower
     - 13 hours ago
    the "crazy" play hasn't worked out for Greece and that which seemed inevitable finally seems to be playing out