GenuineVC David Beisel's Perspective on Digital Change

May 9, 2005

In an AdWeek article, Brian McAndrews, CEO of aQuantive is quoted as saying,

“The Web site is going to replace the 30-second commercial as the expression of a brand.”

Yes, as content accessed via the web replaces prime time television as the preferred means of reaching consumers, digital media will become the it media. But as Julian Smith argues in this article, “Online Video Ads: Think Web, Not TV,” advertisers can’t just drop in their 30 second spots onto the web. There is a lot of power in internet advertising, but marketers need to be extremely conscious of the differences between the mediums.

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  • I am a cofounder and Partner at NextView Ventures, a dedicated seed-stage venture capital firm making investments in internet-enabled startups. Read More »



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  • David Beisel
     - 3 hours ago
    .@bradsvrluga calls NYC "the domain expertise capital of the world," ripe for SaaS startups:
  • David Beisel
     - 1 day ago
    Seed venture investing requires seeking nonconsensus ideas AND being right at the same time... which isn't easy:
  • David Beisel
     - 1 day ago
    Just getting into angel investing? A primer:
  • Rob Go
     - 1 day ago
    Looking forward to this - thanks @yegg
  • Rob Go
     - 1 day ago
    RT @davidbeisel: My latest blog post: "Seeking Nonconsensus"