GenuineVC David Beisel's Perspective on Digital Change

May 26, 2005

Traditional radio is really feeling the heat these days. Increased digital downloads (legal and illegal), satellite radio usage, and IP radio alternatives (including podcasting) are consuming a larger share of people’s music listening time. Radio is slowly losing the power that it once had, as evidenced by the following ad that I found while flipping through a magazine:

“Tons of artists. Zillions of songs. And oh yeah, it’s free. Radio. Brought to you by America’s 13,000 local radio stations that play artists like these every day.”

radio-ad.gif

Are ads like these going to have the same rejuvenating effect on the industry as the “Got Milk?” ads did for its own? I hardly think so. It appears to me more like a desperate attempt to grasp whatever still remains before these digital technologies facilitate change in a significant way.

  • Big Dog

    Interesting post.

    Not certain that I buy the “radio is dead” line of argument. Seems too reminicent of the death of bricks and mortars retail. Have you seen any good data to back up your belief in the demise of radio?

    An interesting related post on a change to the ad pricing / measurement structure from clear channel:http://www.rwonline.com/reference-room/skippizzi-bigpict/03_rwf_pizzi_sept_1.shtml

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