GenuineVC David Beisel's Perspective on Digital Change

January 4, 2006

Startup offices are like faces. They communicate what is going on in the inside, revealing subtle cues about a company’s core. An office is both a reflection of and a signal to prospective & current employees, customers, and investors what a company is all about.

At Sombasa Media, our first office barely fit us four founders who were bootstrapping to get the company off the ground. It was a tiny brick room with no windows; so small that for one of us to leave for the restroom, all of the others had to scoot further towards the desk squeezing to let the person by. Our second office was a larger one-room area (this time with windows, fortunately). And on the first day we moved in, we built our own desks. Realizing that this assembly was not just a necessary frugal requirement, but also a metaphorical symbolic act of us building a company together, all future new employees of the company built their own desks in this and future offices (even after we emerged from full bootstrapping mode post-investment). Everyone from interns’, to experienced MBAs’, to quota’d salespeople’s first task at the company was to construct their desk, like the entire team who had started before them. Our third office was a large funky space which seemed like too much room when we moved in, but quickly filled up as we grew, necessitating that we move yet again.

In every one of our office locations, the physical space was a manifestation and communication of something deeper about the company’s stage, vision, and culture. And other little things, like the employee picture bulletin board and an open seating arrangement, further solidified communication about our strong culture.

How is your startup office a reflection of who you are as a company?

  • http://www.osilla.com Ryan

    Everyone from interns’, to experienced MBAs’, to quota’d salespeople’s first task at the company was to construct their desk, like the entire team who had started before them.

    great idea. I can see how a message like this can really say something about the company.

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  • David Beisel
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    Online ads fundamentally changed. RT @bokelley: Thoughts on the 10th anniversary on the launch of the ad exchange http://t.co/vE9TPqyWJ7
  • David Beisel
     - 29 minutes ago
    @atonti @dadiomov @bbalfour @HubSpot @HarvardHBS Today's talk was based largely on this post: http://t.co/xi14iGNVVn http://t.co/frZXwibBHn
  • Rob Go
     - 1 hour ago
    RT @davidbeisel: .@bbalfour: "iteration doesn't mean incremental... big things can come from iterating."
  • David Beisel
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    .@bbalfour: "iteration doesn't mean incremental... big things can come from iterating."
  • David Beisel
     - 2 hours ago
    .@dadiomov and I just intro'ed @bbalfour of @HubSpot for a talk here at @HarvardHBS "Building a Growth Machine" http://t.co/1jXCVbbXrL

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