GenuineVC David Beisel's Perspective on Digital Change

March 23, 2006

One of the first people who I ever worked for (Kelley Murphy, a partner at The Parthenon Group at the time) used to mandate something of his employees which I’ve rarely seen done since, though it significantly impacted me as I thought it was (and is) incredible valuable. He used to periodically ask everyone to take time to think. His team members would block off time during a critical juncture in a project or undertaking, and leave time for unstructured individual contemplation of the larger current work situation at hand. Requiring that people briefly pause from the action-oriented workday not only gave employees a brief respite from the pile of to-do’s, it more importantly provided an opportunity for everyone to take a step back to gain a broader (and fresh) perspective. It amazed me how many great ideas came out of doing “nothing,” as opposed to the normal workflow, or even structured brainstorming. In the frenetic pace that is startups (and venture capital), I suspect that if every so often everyone stopped (even if for an hour or two) to think, a lot of good would come of it.

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  • Rob Go
     - 5 hours ago
    @tjparker @davegerhardt my last thought here for now :) I think brand is more of a product oversight here than a marketing one
  • Rob Go
     - 47 minutes ago
    Fundraising is the search for true believers. Not convincing skeptics or figuring out the right story to sell https://t.co/G2dt7ZMgAY
  • Rob Go
     - 5 hours ago
    @tjparker I'd LOVE to write a follow-up post on brand, BTW. I totally agree that it's way under-appreciated. Almost a bad word here
  • Rob Go
     - 5 hours ago
    @tjparker @davegerhardt I think much of the brand was established by founders in the beginning. WP brought on VP Brand in 2013

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