GenuineVC David Beisel's Perspective on Digital Change

April 30, 2006

This past week’s rumors about Microsoft’s impending acquisition of Massive aren’t just a validation of the potential of in-game advertising, but I also view them as supporting the notion of what I previously called “new new media” in a post a year ago. While the shift away from traditional advertising dollars has already found its way online, I believe that it increasingly will proliferate into other digital formats and venues.

My original list included the three new new forums: ads in video games, ads in mobile phones, and ads via boxes (DVRs, VOD, IPTV Boxes, IP-based, etc). (And in the meantime, we’ve seen some unique examples of these come to light, like birds-eye view advertising in the game “Second Life”) I’ve also subsequently blogged about the opportunity in the proliferation of digital signage. In my mind, I’ve considered adding podcast advertising in to the list, but my skepticism with the media-type remain. And I’m sure that I should add advertising on downlodable videos to my ipod and a number of other formats.

In reality, though, it isn’t completely necessary to enumerate an exhaustive list. The opportunity for new new media advertising is any place where digital content is consumed. So while the speculated price of the Massive transaction is affected by Microsoft’s investment in XBOX and defensibility vs. Sony, the message I believe is clear: “new new media” isn’t so new any more.

  • http://www.leehower.com Lee Hower

    Too funny… I blogged about this very topic yesterday :) Well the narrower point about the micro and macro drivers of the Massive opportunity, rather than the overarching new new media point. But I tend to agree w/ you about the trend.

  • http://www.onlineforugg.com ugg boots outlet store

    UGG Cardy Boot online for hot sale. UGGS Outlet All are 100% quality with original packing.Clearance UGGs On Sale now, save even 55% discount off.Free shipping throughout the world. ugg boots outlet store one week to your door.

  • http://www.facebook.com/CuteCrystals all about crystals

    The article written by you very good, I like it very much. I will keep your new article. knockoff Breguet watches

  • http://www.magasinnikeairmax.com chaussures air max

    J’adore les couleurs de tes photos.
    Je ne comprends pas tout en anglais, on peut espérer une traduction? Merci d’avance.

About Me

  • avatar
  • I am a cofounder and Partner at NextView Ventures, a dedicated seed-stage venture capital firm making investments in internet-enabled startups. Read More »

Coordinates

Subscribe

NextView Twitter Stream

51015
  • robgo
     - 19 hours ago
    @dherman76 thanks!
  • robgo
     - 19 hours ago
    @bsiscovick thanks!
  • robgo
     - 23 hours ago
    @ricfulop thanks!
  • Lee Hower
     - 1 day ago
    @galenmoore Pole Position… loved that game

Search