Mobile is changing the world.

As a startup-tech industry, we’ve been talking about it coming right around the corner for well over a decade. And now, it’s actually happening. Really happening.

I am not going to spend time in a blog post detailing figures & charts about this mega-trend which will astound you, despite the fact that intellectually you know it is happening. I’ll leave that to the analysts. And more analysts. And our friends over at HubSpot.

For us at NextView Ventures, we see this transitioning happening first-hand in our portfolio. Not just in our “mobile-first” companies, but all of them. And we’re thematically making new investments in startups which ride this momentous wave, like our two most-recently announced ones in Sunrise and tapCommerce.

However, the consistent challenge which we’re observing in the mobile ecosystem is acquiring customer distribution. End-user adoption is always tricky, but on mobile (with the added friction of native apps and technical challenges like the lack of cookies) it’s even more difficult.

So in putting together the program for the upcoming Web Innovators Group event on this Monday June 24th, I wanted to add something beyond the typical format which addressed this issue. As it’s a salient one for any and all startups in our space. In addition to demos from two great Main Dish startups, Flightcar and Sold, I am excited that we have two absolutely great keynote speakers:

• Wayne Chang, Founder of Crashlytics, recently acquired by Twitter for $100M+.
• Micah Adler, Founder of Fiksu, Boston’s white-hot mobile app marketing startup.

Both Wayne and Micah know a thing or two about mobile distribution, to say the least… they’re masters at it. And they’re going to reveal their secrets to mobile growth during their talks.

Over the past eight years, I have thoroughly enjoyed organizing the Web Innovators Group. What started as an impromptu gathering of a dozen people at a bar in Central Square in Cambridge has now grown up to a quarterly event drawing nearly a thousand people from the entrepreneurial ecosystem. It seems like most people in the community have been once or twice over the years, and there’s a devoted following of regular attendees. Given the special speakers and format for this upcoming one on Monday, it’s one worth coming back for or checking out for the first time. I know that I’ll see all of the friendly faces of our regular attendees there.

Plan to attend by signing up on our registration page so we can appropriately size the seating in the ballroom.