David Beisel’s Perspective on Digital Change
Why We at NextView Invested in Schematic: From Complications to Clarity in Software Packaging
The complexity of go-to-market packaging has become a significant pain-point for many B2B SaaS companies. As digital products continue to evolve, they require more sophisticated solutions for presenting features, managing plans, and enabling entitlements. Recognizing this critical need, NextView Ventures today is proud to announce our investment in Schematic, a groundbreaking platform designed to simplify and streamline product packaging and management for SaaS companies.
Addressing a Painful Problem
The problem Schematic tackles is one we’ve observed across the SaaS landscape: the complexity and expense of supporting an evolution of product packaging as offerings progress. When SaaS companies grow, they can struggle with managing multi-product offerings, customized enterprise selling, and dynamic pricing models. These challenges typically require significant engineering resources to build and maintain homegrown solutions that are often brittle and expensive.
Schematic’s platform solves this packaging challenge by decoupling pricing and presentation logic from the codebase, thereby reducing R&D cycles spent on internal tooling. This solution empowers operations and go-to-market teams to independently manage plan configuration, feature access, and customer lifecycle without needing extensive technical intervention. The result is increased agility in go-to-market strategies and significant reductions in non-core R&D expenses. This transformation not only simplifies the product management process but also supports business growth by allowing faster and more flexible adjustments to product offerings.
For us at NextView, recognizing this issue wasn’t a difficult one. We are investors in a number of SaaS startups with sophisticated offerings and dynamic go-to-market strategies. During the diligence process, I heard overwhelming enthusiasm from our portfolio Founders, including one which shared: “[They are] working on the exact problem we are trying to solve (packaging and iterations on those packages)… [their] product solves my number one problem with GTM packaging… he’s got a very exciting product vision.”
Fostering Ecosystem Growth with Deep Domain Expertise
What excites me most about Schematic is its potential to foster growth across the SaaS ecosystem. By providing a robust infrastructure for product management, Schematic enables SaaS companies to focus on innovation and customer value rather than become mired in operational complexities. Their platform’s ability to sync with CRM, billing systems, and other business tools ensures that their solution can be adopted without extensive overhauls, making it an attractive option for companies looking to enhance their operational efficiency with immediate results.
Schematic was co-founded by Fynn Glover, Jas Garcha, Gio Hobbins, and Ben Papillon – a team of seasoned professionals with extensive experience in product design, engineering, operations, and sales. The first time I sat down with both Fynn and Jas to hear about the company first-hand, I was struck by the authenticity by which they were approaching their mission. With volumes of shared experience texture, having worked together across several venture-backed SaaS companies, everyone on the team brings a wealth of knowledge and a proven track record in scaling software businesses.
Today Schematic is announcing their $4.8M Seed fundraise including us at NextView, along with MHS Capital and Active Capital. More importantly, the company is highlighting four initial customer case studies from companies like Zep, Makeswift, Favordrop, BlackCloak. We’re thrilled to be part of Schematic’s journey, confident that their innovative approach to SaaS go-to-market management will eventually redefine industry standards and drive significant value for businesses as they scale their offerings in dynamic markets.
This post originally appeared on NextView Ventures’ blog.