Often in the past when I’ve been intimately involved with a new investment here at Masthead, I’ve written blog posts with my thoughts about it. (See previous posts on both NewsGator and Intercasting). Today Tremor Network announced an $8.4M investment […]

With many people I know through business relationships “connected” to me via LinkedIn, I occasionally use the service to see if I can track someone down via connections for diligence calls or to look up people’s backgrounds if I want […]

The most frequent commentary on this blog has been in the online space, but I’ve also kept a theme of “new new media” – additional emerging sets of digital media outlets which will provide new ways for advertisers to reach […]

Rohit Bhargava recently coined the phrase Social Media Optimization, or SMO. In contrast to refining websites with a goal towards organic search listings (Search Engine Optimization – SEO), this practice implements “changes to optimize a site so that it is […]

Today’s Wall Street Journal article “Technology Boosts Outdoor Ads” addresses the second-fastest growing form of advertising spending behind the internet, outdoor advertising. The article is mainly devoted new technology just being deployed in the London Tube developed by 3M that […]

I was surprised by one fact I read earlier this week in my daily Jack Myers Business Report e-mail subscription, an article titled Myers Emotional Connections Study on Brand Value of TV Programs & Networks. It stated that “sixty percent […]

It seems that the number of conversations I have had in the past two months and the number of articles/blog-posts I’ve read about online badges has skyrocketed. By “badges” I mean small snippets of HTML code which consumers cut and […]

The explosion of online video content this year has primarily consisted of user-generated video shorts, led by the phenomenon of YouTube and other social video sharing sites. In a post two weeks ago, I explored the question of how far […]

Can consumer behavior be changed? Of course. Is it easy to do? Not at all. As a general reaction, I’ve found that when VCs and other non-marketing business people look at consumer-facing services offered by new startups, they often fall […]

A week ago this evening, I organized another meeting of the Boston Web Innovators Group, an informal gathering of local folks interested in internet and mobile innovation. (Our turnout has continued to swell with the help of this recent event’s […]