User Acquisition for Alexa Skills

Last week, I gave a talk at Voicecamp, a program produced by our friends at Betaworks for early-stage companies building voice-based products. Fahim Abouelfadl and Matt Hartman, who are producing the accelerator and are deep in the voice computing space, asked me to lead a session during the early weeks of the camp.

Given how challenging monetization and distribution is in voice computing and my background in marketing, I decided to put together a presentation for the accelerator focused on identifying the current best practices for marketing Alexa Skills. My conclusion is that marketing Skills is not radically different than approaches for other digital products, but you need to apply a voice-first lens.

Instead of just keeping the audience limited to the handful of interesting companies in the accelerator, I thought that it would be productive to post them here, too:

User Acquisition for Alexa Skills from NextView Ventures

David Beisel

David Beisel is a co-founder and Partner at NextView Ventures. He has been focused on early stage Internet startups his entire career, both as an entrepreneur and venture capitalist. As an investor in the digital media space, David was most recently a Vice President at Venrock and previously a Principal at Masthead Venture Partners. Prior to becoming a venture capitalist, David co-founded Sombasa Media, an e-mail marketing company best known for its flagship product BargainDog. Sombasa was successfully acquired by where David served as Vice President of Marketing. David holds an MBA from the Stanford Graduate School of Business and an AB in Economics, magna cum laude and Phi Beta Kappa, from Duke University. He also founded and leads the Boston Innovators Group, an organization which holds quarterly entrepreneur events drawing a thousand attendees.