David Beisel’s Perspective on Digital Change
User Acquisition for Alexa Skills
Last week, I gave a talk at Voicecamp, a program produced by our friends at Betaworks for early-stage companies building voice-based products. Fahim Abouelfadl and Matt Hartman, who are producing the accelerator and are deep in the voice computing space, asked me to lead a session during the early weeks of the camp.
Given how challenging monetization and distribution is in voice computing and my background in marketing, I decided to put together a presentation for the accelerator focused on identifying the current best practices for marketing Alexa Skills. My conclusion is that marketing Skills is not radically different than approaches for other digital products, but you need to apply a voice-first lens.
Instead of just keeping the audience limited to the handful of interesting companies in the accelerator, I thought that it would be productive to post them here, too: