Joanna Glasner of Wired wrote a piece where she states that behavioral marketing is “a growing niche in the online advertising industry focused on targeting promotional messages to an individual’s online activities. Some might call such tracking across websites by […]

I’ve realized that many of my posts to date have assumed a basic premise: that online digital media and advertising is exploding in growth, creating a fundamental shift in generating enormous value that will be captured by entrepreneurial endeavors. To […]

The following are links to two great posts on the business of venture capital: The first, from Bill Burnham, insightfully explores the issue of whether or not the industry is currently heavily over-funded. He concludes that “…[while] venture capital may […]

A document that I would highly recommend reading is Mary Meeker’s “The Age of Engagement” presentation given at the AdTech conference in San Francisco earlier this week. (I unfortunately, wasn’t able to attend the conference myself, but would be very […]

Earlier this month, I posted how Yahoo has the wind against its back with the market trend towards rich-media advertising, and predicted that “Google [will] make some moves to play catch up in this race.” Yesterday Google confirmed that forecast, […]

Michael Moritz, a general partner at VC firm Sequoia Capital and an early investor in Google, recently told the crowd at the VentureOne conference that start-ups shouldn’t bother with a detailed business plan. He’s quoted in the BusinessWeek DealFlow blog […]

I am surprised by the number of entrepreneurs that I meet with and talk to who don’t have a true online communications strategy, which I’ve blogged previously. Whether or not a company has a blog or some other form of […]

My original New New Media post argued a significant set of New New Media venues are emerging – ads in video games, mobile phones, and DVR/IPTV boxes. I followed up on Monday with some supporting evidence for in-game advertising and […]

Earlier today, NewsGator announced another round of investment from Mobius and the addition of Masthead Venture Partners. I’ve been very closely involved with the deal here at Masthead, working with partner Rich Levandov and the teams at NewsGator and Mobius […]

BL Ochman is starting a project to track “how long it takes the New York Times to pick up stories from the Blogosphere.” She cites cases of bloggers getting fired for their personal blogs taking five months to hit the […]